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"Green" beauty brand acquired by Ekkio Capital and CEO Sergio Calandri.
October 3, 2023
By: TOM BRANNA
Editor
L’Oréal has sold green beauty brand Sanoflore to French investment fund Ekkio Capital and Sergio Calandri, Sanoflore’s new chief executive officer, who is also the founder of Inula Group, which has other natural product brands. A purchase price was not disclosed. L'Oréal acquired Sanflore in 2006, when the brand's sales were about $20 million. Sanoflore is a maker of essential oil-based beauty products. “L’Oréal has a portfolio of complimentary brands. The group’s strategy is to acq...
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